What is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) is the practice of structuring your brand, content, and data so that AI search engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews cite you as the answer. Unlike traditional SEO, AEO targets generative answers rather than ranked blue links.

How does Hertz help my brand appear in ChatGPT and Perplexity?

Hertz tracks every prompt where your category is discussed, measures your share of AI mentions across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, and Google AI Overviews, and gives you a prioritized list of content, schema, and entity fixes so AI engines cite your brand as the answer.

What is the difference between SEO and AEO?

SEO optimizes for ranked search results on Google and Bing. AEO optimizes for the generated answers produced by AI engines such as ChatGPT, Perplexity, and Google AI Overviews. AEO uses entity clarity, structured data, and quotable, factual content so AI engines pick your brand when they answer a user.

Which AI search engines does Hertz monitor?

Hertz monitors ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, Grok, and Microsoft Copilot. You see your visibility, sentiment, and share of voice on each engine in one dashboard.

How much does Hertz cost?

Hertz Starter is £149/month, Growth is £299/month, and Enterprise is custom-priced. Every plan includes a 7-day free trial and tracks all six major AI search engines.

How long does AEO take to work?

Most Hertz customers see measurable changes in AI mentions within 2–4 weeks of implementing prioritized fixes, because AI engines re-crawl and re-index content far more frequently than traditional Google rankings update.

Let AI agents publish through Hertz.

The Hertz MCP server connects Claude, ChatGPT, Cursor and any Model Context Protocol client to your visibility data and content pipeline — read metrics, prioritise actions and publish content without leaving the conversation.

How to connect

Quick Setup — Estimated time: 2 minutes

In any MCP-compatible client — Claude Desktop, ChatGPT, Cursor, or others — add a new server pointing to the URL below. The client will guide you through OAuth sign-in and consent. Once approved, the agent can use the tools above under your account.

1. Open your MCP client

Go to the connectors or MCP servers section in Claude, ChatGPT, Cursor, Windsurf, Cline or any MCP-compatible client.

2. Add the Hertz server

Create a new remote MCP server and paste the URL https://app.tryhertz.com/mcp.

3. Approve OAuth consent

Sign in with your Hertz account and approve the connection. The agent can now read your visibility data and publish content as you.

MCP server URL: https://app.tryhertz.com/mcp

What is the Model Context Protocol?

The Model Context Protocol, or MCP, is an open standard that lets AI assistants connect to real systems. Instead of an LLM only knowing what was in its training data, an MCP client can call tools, read records and take actions inside an app on your behalf.

For Hertz, that means an agent like Claude or ChatGPT can check your AI visibility, list competitors, read recommendations, review generated articles and publish them — all through a secure, OAuth-protected connection that acts as you.

What the Hertz MCP can do

list_domains — the client domains tracked in Hertz, with last-scan times. The starting point for every other tool.
get_visibility_overview — headline AI-visibility metrics for a domain: visibility score (0–100), mentions, citations and AI audience figures.
get_llm_tracking — per-platform mention counts by month across ChatGPT, Gemini, Perplexity and others.
get_competitors — tracked competitors with their visibility scores and mention counts.
get_recommendations — prioritised AEO recommendations from critical to low for a domain.
get_report_status — scheduled-report setup and recent send history for a domain.
list_articles — generated content for a domain, newest first; filter by articles, emails or social posts.
get_article — the full content of one generated piece by ID.
publish_article — deliver an article or email to the domain's configured publishing webhook.

Real use cases for content and SEO teams

Check visibility and competitors

Ask Claude to pull your domain's AI-visibility score, LLM-tracking trend and competitor set — all from one conversation.

Prioritise actions

Have an agent read your recommendations, rank them by impact and draft a brief for the highest-priority AEO opportunity.

Publish generated content

Review a generated article in chat, then tell the agent to publish it. The piece is delivered to your configured webhook and posted to WordPress, Shopify, Magento or your CMS.

Built for agentic workflows

AI search is moving from retrieval to action. The same engines that cite your content will soon plan, execute and publish on behalf of users. The Hertz MCP is a step toward that future: your visibility data, recommendations and content pipeline become addressable by any agent that speaks the protocol.

Because the MCP server is scoped to visibility insight and content publishing, it is precise and safe. It does not grant broad account access — only the actions needed to read metrics and publish content, and only after you approve the connection.

Security and consent

OAuth 2.1 authentication through Hertz — every request acts as a signed-in user.
Read-only tools for visibility, competitors and reports; publish_article is the only side-effect tool.
You approve each MCP client once on the consent screen; deny it at any time.
No API keys to rotate manually; tokens are managed by the OAuth server.

Frequently asked questions

Which LLMs and clients work with the Hertz MCP?

Any client that supports MCP over HTTP — Claude Desktop, ChatGPT with MCP, Cursor, Windsurf, Cline and custom agents built with the MCP SDK can all connect.

Do I need to be an admin to use it?

All tools act under your signed-in account. Visibility and content reads are available to authenticated users; publish_article respects the permissions configured in your Hertz account.

Can it edit pages other than generated articles?

The current MCP server exposes visibility data and generated content. Direct editing of landing pages, schema and SEO settings is on the roadmap.

Is my data safe?

Yes. The MCP server uses Supabase OAuth 2.1, validates every bearer token, and runs database operations through RLS as the signed-in user. It never sees your password and cannot act without an active, approved session.

What happens when I publish through the MCP?

publish_article sends the content to your domain's configured publishing webhook — the same Make pipelines that post to WordPress, Shopify, Magento or your CMS.