Hertz, answered.
Direct answers to the questions teams ask before adopting Hertz — from AEO basics to pricing, setup, and how we handle crawls.
Common questions
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring your brand, content, and data so that AI search engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews cite you as the answer. Unlike traditional SEO, AEO targets generative answers rather than ranked blue links.
How does Hertz help my brand appear in ChatGPT and Perplexity?
Hertz tracks every prompt where your category is discussed, measures your share of AI mentions across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, and Google AI Overviews, and gives you a prioritized list of content, schema, and entity fixes so AI engines cite your brand as the answer.
What is the difference between SEO and AEO?
SEO optimizes for ranked search results on Google and Bing. AEO optimizes for the generated answers produced by AI engines such as ChatGPT, Perplexity, and Google AI Overviews. AEO uses entity clarity, structured data, and quotable, factual content so AI engines pick your brand when they answer a user.
Which AI search engines does Hertz monitor?
Hertz monitors ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, Grok, and Microsoft Copilot. You see your visibility, sentiment, and share of voice on each engine in one dashboard.
What if my website blocks a crawl?
Hertz does not need to crawl your site aggressively. We read publicly available signals, search results, and AI engine outputs. If you want us to audit your pages directly, you can whitelist our crawler IP or provide a sitemap / llms.txt URL.
How much does Hertz cost?
Hertz Starter is £149/month, Growth is £299/month, and Enterprise is custom-priced. Every plan includes a 7-day free trial and tracks all six major AI search engines.
How long does AEO take to work?
Most Hertz customers see measurable changes in AI mentions within 2–4 weeks of implementing prioritized fixes, because AI engines re-crawl and re-index content far more frequently than traditional Google rankings update.
Do I need to replace my existing SEO stack?
No. Hertz complements classic SEO platforms. Many customers run Hertz alongside their existing rank tracker and crawler, with Hertz owning everything from prompt-level demand through to AI-engine citation tracking and deployment.
Can I track competitors?
Yes. Competitor tracking is built into every analytics view. You see share of voice, displacement events, and the prompts where competitors out-cite you so you can prioritise where to push back.
What data do I need to provide to get started?
Just your domain and a few target keywords or competitors. Hertz begins tracking immediately; deeper integrations such as Google Search Console, your CMS, or schema can be added later.
Do you offer done-for-you services?
Yes. Hertz runs AEO programmes end to end including strategy, content, schema, deployment, and reporting, either direct for brands or white-label for agencies.
Is there a free trial?
Yes. Every paid plan starts with a 7-day free trial with full access to tracking and recommendations.