Question 1

What is Answer Engine Optimization (AEO)?

Accepted Answer

Answer Engine Optimization (AEO) is the practice of structuring your brand, content, and data so that AI search engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews cite you as the answer. Unlike traditional SEO, AEO targets generative answers rather than ranked blue links.

Question 2

How does Hertz help my brand appear in ChatGPT and Perplexity?

Accepted Answer

Hertz tracks every prompt where your category is discussed, measures your share of AI mentions across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, and Google AI Overviews, and gives you a prioritized list of content, schema, and entity fixes so AI engines cite your brand as the answer.

Question 3

What is the difference between SEO and AEO?

Accepted Answer

SEO optimizes for ranked search results on Google and Bing. AEO optimizes for the generated answers produced by AI engines such as ChatGPT, Perplexity, and Google AI Overviews. AEO uses entity clarity, structured data, and quotable, factual content so AI engines pick your brand when they answer a user.

Question 4

Which AI search engines does Hertz monitor?

Accepted Answer

Hertz monitors ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, Grok, and Microsoft Copilot. You see your visibility, sentiment, and share of voice on each engine in one dashboard.

Question 5

How much does Hertz cost?

Accepted Answer

Hertz Starter is £149/month, Growth is £299/month, and Enterprise is custom-priced. Every plan includes a 7-day free trial and tracks all six major AI search engines.

Question 6

How long does AEO take to work?

Accepted Answer

Most Hertz customers see measurable changes in AI mentions within 2–4 weeks of implementing prioritized fixes, because AI engines re-crawl and re-index content far more frequently than traditional Google rankings update.

Be the answer, everywhere