https://tryhertz.com/resources/blog Guides, playbooks and explainers on Answer Engine Optimization and AI search across ChatGPT, Perplexity, Claude, Gemini and Grok. en Mon, 22 Jun 2026 21:13:55 GMT https://tryhertz.com/resources/blog/chatgpt-vs-perplexity-for-research https://tryhertz.com/resources/blog/chatgpt-vs-perplexity-for-research Sun, 21 Jun 2026 00:00:00 GMT Engines A side-by-side look at ChatGPT and Perplexity for buyer research — sourcing, freshness, citation behaviour and what each one means for AEO programmes. https://tryhertz.com/resources/blog/ai-answer-engine-list https://tryhertz.com/resources/blog/ai-answer-engine-list Sat, 20 Jun 2026 00:00:00 GMT Engines A reference list of every major AI answer engine in 2026 — ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, AI Overviews and the emerging challengers. https://tryhertz.com/resources/blog/aeo-content-brief-template https://tryhertz.com/resources/blog/aeo-content-brief-template Fri, 19 Jun 2026 00:00:00 GMT Content A reusable brief template for producing AEO content that AI engines actually cite — covering prompt mapping, TL;DR, FAQs, schema and source signals. https://tryhertz.com/resources/blog/tracking-citations-from-chatgpt https://tryhertz.com/resources/blog/tracking-citations-from-chatgpt Thu, 18 Jun 2026 00:00:00 GMT Measurement A practical guide to detecting and attributing traffic and citations that originate inside ChatGPT — from referrer headers to prompt-level monitoring. https://tryhertz.com/resources/blog/what-is-answer-engine-optimization https://tryhertz.com/resources/blog/what-is-answer-engine-optimization Wed, 17 Jun 2026 00:00:00 GMT Fundamentals Answer Engine Optimization (AEO) is the practice of structuring content so AI engines like ChatGPT, Perplexity, Gemini and Google AI Overviews cite your brand in their answers. https://tryhertz.com/resources/blog/how-to-rank-in-chatgpt https://tryhertz.com/resources/blog/how-to-rank-in-chatgpt Wed, 17 Jun 2026 00:00:00 GMT Engines How to rank in ChatGPT — the entity, content, structured data and third-party source signals that get your brand cited inside ChatGPT answers. https://tryhertz.com/resources/blog/ai-search-traffic-attribution https://tryhertz.com/resources/blog/ai-search-traffic-attribution Wed, 17 Jun 2026 00:00:00 GMT Measurement How to build a credible attribution model for AI search traffic when referrers are unreliable, clicks are scarce and the highest-value impressions never produce a session. https://tryhertz.com/resources/blog/ai-search-optimization-guide https://tryhertz.com/resources/blog/ai-search-optimization-guide Tue, 16 Jun 2026 00:00:00 GMT Fundamentals A practical guide to AI search optimization — what it is, how it works, and how to make AI engines like ChatGPT and Perplexity cite your brand. https://tryhertz.com/resources/blog/how-to-rank-in-perplexity https://tryhertz.com/resources/blog/how-to-rank-in-perplexity Tue, 16 Jun 2026 00:00:00 GMT Engines How to rank in Perplexity by earning citations in its answer cards through fresh content, structured data and authoritative third-party sources. https://tryhertz.com/resources/blog/aeo-meaning https://tryhertz.com/resources/blog/aeo-meaning Mon, 15 Jun 2026 00:00:00 GMT Fundamentals AEO stands for Answer Engine Optimization — the discipline of making AI answer engines cite your brand in their generated responses. https://tryhertz.com/resources/blog/how-to-rank-in-google-ai-overviews https://tryhertz.com/resources/blog/how-to-rank-in-google-ai-overviews Mon, 15 Jun 2026 00:00:00 GMT Engines How to rank in Google AI Overviews — the SEO-adjacent signals, schema, and content patterns Google's generative results reward. https://tryhertz.com/resources/blog/what-is-llms-txt https://tryhertz.com/resources/blog/what-is-llms-txt Sun, 14 Jun 2026 00:00:00 GMT Technical llms.txt is a proposed standard that tells AI crawlers which content to use and how to interpret your site — the AI-era equivalent of robots.txt. https://tryhertz.com/resources/blog/how-to-rank-in-gemini https://tryhertz.com/resources/blog/how-to-rank-in-gemini Sun, 14 Jun 2026 00:00:00 GMT Engines How to rank in Google Gemini answers — entity signals, Knowledge Graph presence, structured data and trusted source coverage. https://tryhertz.com/resources/blog/aeo-vs-geo https://tryhertz.com/resources/blog/aeo-vs-geo Sat, 13 Jun 2026 00:00:00 GMT Fundamentals AEO and GEO both describe optimising for AI answer engines. Here's how they overlap, where they differ, and which term to use. https://tryhertz.com/resources/blog/how-to-rank-in-claude https://tryhertz.com/resources/blog/how-to-rank-in-claude Sat, 13 Jun 2026 00:00:00 GMT Engines How to rank in Anthropic's Claude — what Claude retrieves, how it cites, and which signals push your brand into its responses. https://tryhertz.com/resources/blog/ai-brand-visibility-tools https://tryhertz.com/resources/blog/ai-brand-visibility-tools Fri, 12 Jun 2026 00:00:00 GMT Tools AI brand visibility tools measure how often AI engines mention your brand. Here is what to look for when evaluating one. https://tryhertz.com/resources/blog/schema-markup-for-ai-search https://tryhertz.com/resources/blog/schema-markup-for-ai-search Fri, 12 Jun 2026 00:00:00 GMT Technical Which Schema.org types meaningfully improve AI search visibility, how engines parse them, and the markup patterns to prioritise. https://tryhertz.com/resources/blog/answer-engine-optimization-services https://tryhertz.com/resources/blog/answer-engine-optimization-services Thu, 11 Jun 2026 00:00:00 GMT Services AEO services help brands win citations across AI engines. Here is what a complete engagement looks like. https://tryhertz.com/resources/blog/faq-schema-for-aeo https://tryhertz.com/resources/blog/faq-schema-for-aeo Thu, 11 Jun 2026 00:00:00 GMT Technical How FAQ schema influences AI citations even after Google reduced FAQ rich results, and how to implement it for maximum AEO impact. https://tryhertz.com/resources/blog/best-ai-visibility-tools https://tryhertz.com/resources/blog/best-ai-visibility-tools Wed, 10 Jun 2026 00:00:00 GMT Tools A buyer's guide to the best AI visibility tools — what to look for, how they differ, and the criteria that actually matter. https://tryhertz.com/resources/blog/llms-txt-best-practices https://tryhertz.com/resources/blog/llms-txt-best-practices Wed, 10 Jun 2026 00:00:00 GMT Technical How to write an llms.txt file that AI engines actually use — structure, content, hosting and common mistakes to avoid. https://tryhertz.com/resources/blog/ai-engine-optimization https://tryhertz.com/resources/blog/ai-engine-optimization Tue, 09 Jun 2026 00:00:00 GMT Playbooks AI engine optimization is the work of influencing how AI engines describe and recommend your brand. Here is the playbook. https://tryhertz.com/resources/blog/reddit-strategy-for-aeo https://tryhertz.com/resources/blog/reddit-strategy-for-aeo Tue, 09 Jun 2026 00:00:00 GMT Sources How to build Reddit presence that AI engines cite — without breaking subreddit rules or burning brand trust. https://tryhertz.com/resources/blog/answer-engine-optimization-tool https://tryhertz.com/resources/blog/answer-engine-optimization-tool Mon, 08 Jun 2026 00:00:00 GMT Tools An answer engine optimization tool tracks and improves how AI engines cite your brand. Here is what one does and how to evaluate it. https://tryhertz.com/resources/blog/wikipedia-citations-for-ai-search https://tryhertz.com/resources/blog/wikipedia-citations-for-ai-search Mon, 08 Jun 2026 00:00:00 GMT Sources Why Wikipedia is one of the most powerful sources in AI search and how to earn legitimate citations without violating editorial rules. https://tryhertz.com/resources/blog/ai-visibility-tracking-tools https://tryhertz.com/resources/blog/ai-visibility-tracking-tools Sun, 07 Jun 2026 00:00:00 GMT Measurement AI visibility tracking tools monitor how AI engines mention your brand. Here are the metrics that matter. https://tryhertz.com/resources/blog/g2-reviews-and-ai-visibility https://tryhertz.com/resources/blog/g2-reviews-and-ai-visibility Sun, 07 Jun 2026 00:00:00 GMT Sources How G2, Capterra and other review platforms shape AI engine recommendations — and how to build review coverage that actually moves citations. https://tryhertz.com/resources/blog/aeo-meaning-in-marketing https://tryhertz.com/resources/blog/aeo-meaning-in-marketing Sat, 06 Jun 2026 00:00:00 GMT Fundamentals In marketing, AEO means owning the answer that AI engines give to buyer questions — a new acquisition channel for every brand. https://tryhertz.com/resources/blog/ai-citation-tracking https://tryhertz.com/resources/blog/ai-citation-tracking Sat, 06 Jun 2026 00:00:00 GMT Measurement What AI citation tracking actually means, the metrics that matter, and how to build a measurement system that survives model changes. https://tryhertz.com/resources/blog/what-is-ai-seo-called https://tryhertz.com/resources/blog/what-is-ai-seo-called Fri, 05 Jun 2026 00:00:00 GMT Fundamentals AI SEO goes by several names — AEO, GEO, LLMO, AIO. Here is what each term means and which to use. https://tryhertz.com/resources/blog/share-of-voice-ai-search https://tryhertz.com/resources/blog/share-of-voice-ai-search Fri, 05 Jun 2026 00:00:00 GMT Measurement What share of voice means in AI search, how it is calculated, and how to use it to prioritise AEO investment. https://tryhertz.com/resources/blog/generative-ai-seo-software https://tryhertz.com/resources/blog/generative-ai-seo-software Thu, 04 Jun 2026 00:00:00 GMT Tools Generative AI SEO software helps brands win visibility inside AI-generated answers. Here is what it covers. https://tryhertz.com/resources/blog/prompt-research-for-aeo https://tryhertz.com/resources/blog/prompt-research-for-aeo Thu, 04 Jun 2026 00:00:00 GMT Measurement How to discover, prioritise and maintain the prompt set that drives your AEO programme. https://tryhertz.com/resources/blog/ai-search-visibility https://tryhertz.com/resources/blog/ai-search-visibility Wed, 03 Jun 2026 00:00:00 GMT Measurement AI search visibility is the share of AI-generated answers that mention your brand. Here is how to measure and grow it. https://tryhertz.com/resources/blog/ai-content-strategy-2026 https://tryhertz.com/resources/blog/ai-content-strategy-2026 Wed, 03 Jun 2026 00:00:00 GMT Strategy A content strategy framework built for AI answer engines — structure, formats, freshness and distribution. https://tryhertz.com/resources/blog/can-claude-search-the-internet https://tryhertz.com/resources/blog/can-claude-search-the-internet Tue, 02 Jun 2026 00:00:00 GMT Engines Yes — Claude can search the web. Here is how Claude's web search works and what it means for brand visibility. https://tryhertz.com/resources/blog/brand-monitoring-in-ai-engines https://tryhertz.com/resources/blog/brand-monitoring-in-ai-engines Tue, 02 Jun 2026 00:00:00 GMT Measurement How to monitor brand mentions, sentiment and misrepresentation across ChatGPT, Perplexity, Gemini and others. https://tryhertz.com/resources/blog/grok-search-engine https://tryhertz.com/resources/blog/grok-search-engine Mon, 01 Jun 2026 00:00:00 GMT Engines Grok is xAI's AI assistant with real-time search across X and the open web. Here is how Grok search works. https://tryhertz.com/resources/blog/competitive-analysis-ai-search https://tryhertz.com/resources/blog/competitive-analysis-ai-search Mon, 01 Jun 2026 00:00:00 GMT Strategy How to benchmark competitors inside AI answer engines and turn the gaps into a prioritised AEO roadmap. https://tryhertz.com/resources/blog/chatgpt-sources https://tryhertz.com/resources/blog/chatgpt-sources Sun, 31 May 2026 00:00:00 GMT Engines ChatGPT pulls answers from training data, live web search and tools. Here is how each source influences what ChatGPT says about your brand. https://tryhertz.com/resources/blog/ai-seo-vs-traditional-seo https://tryhertz.com/resources/blog/ai-seo-vs-traditional-seo Sun, 31 May 2026 00:00:00 GMT Fundamentals How AI SEO differs from traditional SEO across goals, tactics, measurement and team structure. https://tryhertz.com/resources/blog/best-geo-tool https://tryhertz.com/resources/blog/best-geo-tool Sat, 30 May 2026 00:00:00 GMT Tools The best GEO tool depends on engine coverage, prompt volume, source attribution and how actionable the recommendations are. https://tryhertz.com/resources/blog/measuring-aeo-roi https://tryhertz.com/resources/blog/measuring-aeo-roi Sat, 30 May 2026 00:00:00 GMT Measurement How to attribute pipeline and revenue to AEO programmes, with a practical model leadership will believe. https://tryhertz.com/resources/blog/ai-seo-companies https://tryhertz.com/resources/blog/ai-seo-companies Fri, 29 May 2026 00:00:00 GMT Services AI SEO companies help brands win visibility in AI-generated answers. Here is how to evaluate one. https://tryhertz.com/resources/blog/enterprise-aeo-strategy https://tryhertz.com/resources/blog/enterprise-aeo-strategy Fri, 29 May 2026 00:00:00 GMT Strategy How large organisations structure AEO programmes across brand, product and regional teams. https://tryhertz.com/resources/blog/saas-aeo-playbook https://tryhertz.com/resources/blog/saas-aeo-playbook Thu, 28 May 2026 00:00:00 GMT Strategy A focused AEO playbook for B2B SaaS — prompts, sources and content patterns that drive pipeline. https://tryhertz.com/resources/blog/ecommerce-aeo-strategy https://tryhertz.com/resources/blog/ecommerce-aeo-strategy Wed, 27 May 2026 00:00:00 GMT Strategy How ecommerce brands win product recommendations inside ChatGPT, Perplexity and Gemini shopping. https://tryhertz.com/resources/blog/b2b-aeo-best-practices https://tryhertz.com/resources/blog/b2b-aeo-best-practices Tue, 26 May 2026 00:00:00 GMT Strategy What B2B brands should do differently from consumer brands when optimising for AI answer engines. https://tryhertz.com/resources/blog/local-business-aeo https://tryhertz.com/resources/blog/local-business-aeo Mon, 25 May 2026 00:00:00 GMT Strategy How local and multi-location businesses earn citations inside AI engines that answer 'best near me' style queries. https://tryhertz.com/resources/blog/ai-overview-optimization https://tryhertz.com/resources/blog/ai-overview-optimization Sun, 24 May 2026 00:00:00 GMT Engines Tactical guide to optimising for Google's AI Overviews — structure, snippets, schema and freshness. https://tryhertz.com/resources/blog/perplexity-citation-strategy https://tryhertz.com/resources/blog/perplexity-citation-strategy Sat, 23 May 2026 00:00:00 GMT Engines How to earn more citations inside Perplexity answer cards across product, comparison and definition prompts. https://tryhertz.com/resources/blog/chatgpt-shopping-optimization https://tryhertz.com/resources/blog/chatgpt-shopping-optimization Fri, 22 May 2026 00:00:00 GMT Engines How ecommerce brands optimise for ChatGPT's shopping interface and product recommendation prompts. https://tryhertz.com/resources/blog/structured-data-for-llms https://tryhertz.com/resources/blog/structured-data-for-llms Thu, 21 May 2026 00:00:00 GMT Technical How LLMs consume structured data, which formats matter, and how to deploy them without bloating your site. https://tryhertz.com/resources/blog/entity-seo-for-ai https://tryhertz.com/resources/blog/entity-seo-for-ai Wed, 20 May 2026 00:00:00 GMT Strategy Why entity SEO is the foundation of AI visibility and how to build an entity footprint engines trust. https://tryhertz.com/resources/blog/building-topical-authority-for-ai https://tryhertz.com/resources/blog/building-topical-authority-for-ai Tue, 19 May 2026 00:00:00 GMT Strategy How to build the topical authority AI engines reward, without producing endless low-value content.