What is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) is the practice of structuring your brand, content, and data so that AI search engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews cite you as the answer. Unlike traditional SEO, AEO targets generative answers rather than ranked blue links.

How does Hertz help my brand appear in ChatGPT and Perplexity?

Hertz tracks every prompt where your category is discussed, measures your share of AI mentions across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, and Google AI Overviews, and gives you a prioritized list of content, schema, and entity fixes so AI engines cite your brand as the answer.

What is the difference between SEO and AEO?

SEO optimizes for ranked search results on Google and Bing. AEO optimizes for the generated answers produced by AI engines such as ChatGPT, Perplexity, and Google AI Overviews. AEO uses entity clarity, structured data, and quotable, factual content so AI engines pick your brand when they answer a user.

Which AI search engines does Hertz monitor?

Hertz monitors ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, Grok, and Microsoft Copilot. You see your visibility, sentiment, and share of voice on each engine in one dashboard.

How much does Hertz cost?

Hertz Starter is £149/month, Growth is £299/month, and Enterprise is custom-priced. Every plan includes a 7-day free trial and tracks all six major AI search engines.

How long does AEO take to work?

Most Hertz customers see measurable changes in AI mentions within 2–4 weeks of implementing prioritized fixes, because AI engines re-crawl and re-index content far more frequently than traditional Google rankings update.

Agencies get wholesale platform pricing plus a per-domain delivery retainer. Book a walkthrough for a quote against your client roster.

White label AEO software for your agency.

Your brand on the dashboard. Your brand on the reports. Your margin on the retainer. Hertz runs underneath so you can sell AI search services without building the product.

Sell AEO services under your own brand.

Most AI SEO tools force your agency to sell their logo. Hertz lets you put your logo on the platform, your domain on the reports and your name on the deliverables — while our infrastructure and delivery team power the work behind the scenes.

1. Rebrand the platform

Your logo, colours, domain and voice on every dashboard, report and client-facing screen.

2. Onboard client domains

Each client gets a separated workspace inside your agency account. Add domains, competitors and users per client with clear permissions.

3. Deliver under your name

Our team executes the AEO work — content, schema, technical fixes and publishing — branded as yours. We never contact your client directly.

4. Set your own margins

Wholesale platform pricing plus a fixed per-domain delivery cost. You bill the client whatever the market will bear.

Book a white-label walkthrough: partners@tryhertz.com

What agencies get

White-label client dashboards and scheduled reports with your agency branding.
Multi-client workspace with per-domain users, permissions and data separation.
Wholesale platform pricing and predictable per-domain delivery costs.
NDA-backed delivery team that executes content, schema and technical AEO as you.
Sales support: audit decks, pitch collateral and technical pre-sales on request.
Client churn protection — all work produced belongs to your agency or your client.

Built for resale

No engineering team required to build AI search tooling.
No content team required to produce answer-first assets at scale.
No SEO specialist required to interpret AI visibility data.
You sell; we build, ship and report under your brand.

Full white-label delivery

£599 +VAT per white-label client / month · minimum 4 clients

Agencies typically resell this service for £1,250 – £2,000+VAT per month per client. You keep the margin.

Included every month

Backlinks acquisition and monitoring
Onsite optimisation and technical fixes
Schema markup implementation
Guide pages and answer-first content
Monthly reporting branded as your agency

Book a walkthrough

Frequently asked questions

What does white label mean at Hertz?

Your agency's branding sits on the dashboard, the reports and the deliverables. Our team performs the AEO work behind the scenes and never contacts your client directly. To the client, it is your service.

Can we use our own domain and email reports from our address?

Yes. Reports can be branded, scheduled and sent from your agency identity. Dashboards can also be served from a subdomain you control.

How is this different from the done-for-you service?

White label is for agencies reselling under their own brand. Done-for-you is for end clients who want Hertz to run their AEO programme directly. The delivery team is the same; the branding and billing relationship differ.

How quickly can we launch a white-label AEO retainer?

Most partners are live within two weeks: platform rebrand, domain onboarding and baseline in week one, first prioritised roadmap and content production starting week two.

Who owns the content you produce?

You do. All content, schema and technical work produced under a white-label engagement belongs to your agency or your client.

What does it cost?

Full white-label delivery is £599+VAT per white-label client per month, with a minimum of 4 clients. That includes backlinks, onsite work, schema, guide pages and content. Most agencies price it to their clients between £1,250 and £2,000+VAT per month.